The Venue Marketing Community
That Should Have Existed Years Ago
Hey, we’re VMC! Venue Marketing Community, officially. We’re the space that’s been missing from your work life, built by venue marketers who know this industry inside and out. You know that frustrating feeling when you’re explaining your marketing challenges and the sales or ops people just don’t get it? That stops here.
We’re here to champion the incredible work you do, support your growth and connect you with people who speak your lingo.
Got a marketing challenge? We’ve got expertise and real solutions. Celebrating a campaign win? Venue marketing success deserves proper recognition (we’re thinking applause, champagne, and confetti at the very least!
Need honest feedback on an idea? Perfect, because we’re all about turning good ideas into brilliant actions through real conversations with people who understand your world.
VMC is for the ones turning spaces into stories, and there’s a community of likeminded people waiting for you with open arms.
At the heart of VMC is our Foundations framework, a simple 5 stage process designed to help venue marketers improve visibility, strengthen their digital presence and generate better quality enquiries. As soon as you join, you’ll be sent an email with a link to start the course. You can then go through it at your own pace, celebrating your wins with the community.
Is VMC for me?
Who is VMC for?
VMC pretty much does what it says on the tin. It’s a community for people who work in event venue marketing for the meetings and events industry. Aren’t the simple things in life just the sweetest?
This community was created for all venue marketers.
Maybe you’re looking for data around venue marketing research, or insight into new venue marketing strategies, in which case you’ll be obsessed with our forum, where no question is a silly one, ideas and theories are regularly shared, and your expert soundboard awaits.
If you want to vibe with a bustling network of venue marketers, the marketing community events will be a winner for you. We regularly host events worth leaving the office for, think idea generation and collaboration, networking and fun interactive sessions for us creatives.
Whatever you’re looking to get out of joining Venue Marketing Community, you’ll immediately be welcomed into a space for connecting with real venue marketers, where you’re empowered to ask questions, learn, grow and be inspired.
If that’s you, come on in. We’re waiting with open arms!
Why should I join VMC?
Oh we’re so glad you asked.
Working on a hunch or a feeling isn’t our thing. So, after the idea for Venue Marketing Community was born, we had to do some research.
Like when you start creating a venue marketing strategy, you start with the why, the purpose. So, we opened our big contact book of marketers and got to talking. Here’s what we found…
76% of venue marketers feel somewhat to completely isolated in their role
✅ Connect with venue marketers who actually get your challenges
96% need a source of inspiration for marketing ideas for venues
✅ Soundboard your ideas and develop your marketing strategies
92% feel their venue marketing knowledge needed improving
✅ Learn from experts who understand venue marketing inside out
72% are seeking in-person marketing community events (well, you know where you can find those)
✅ Meet up with venue marketers to network, learn and share
100% of venue marketers said they would love to join an online venue marketing community. This is our favourite stat.
✅ You’re not alone anymore!
The 5 Foundations Course
No guesswork. No fluff. Just a clear, honest view of what’s working, what’s not, and where to focus next.
Every great venue is built on solid foundations. Turns out, great venue marketing is too. The 5 Foundations is VMC’s very own marketing benchmark tool. Five stages that walk you through every part of your venue marketing. From how you first show up online to how well you’re turning nosy planners into actual bookings. It’s all covered, and it’s all built for you.
Work through each stage, and you’ll earn a score. A proper, real, show-it-off score. Take it straight to the VMC forum, share it with the community, and get honest feedback and advice from the leading voices in venue marketing. The kind of input your boss probably won’t give you.
By the time you’re done, you won’t just have a number. You’ll know exactly where your marketing is working, where it needs a bit more love, and what to do next, with a community right there with you. Join VMC below so you can access the forum and get cracking!
Venue Marketing Community
Events Worth Leaving The Office For
Venue marketers together at
fantastic events, it just makes sense, doesn’t it?
As a member of VMC, you get access to a full calendar of events. We’ve got in-person marketing community events focusing on networking, idea generation and sharing invaluable marketing knowledge.
There are also virtual events for a deep dive into niche subjects, venue promotion strategies, and all the other good stuff to help you with venue digital marketing.
The beauty of all of this? They’re happening because you want them to. Everything we do is driven by you, our community.
